I attend lots of IC events and get-togethers, “Measurement” is a regular topic.
IC pros recognise they need to get better.
It proves their worth, it gives their expertise a louder voice.
But. Next session; same topic.
I have to wonder whether the word – measurement – is a barrier.
Too high a bar? Too precise, too scientific, too hard?
People say “I’m hopeless at maths!” in a way they never say “I’m barely literate!” Is this at play?
So, I’m going to talk about Effectiveness.
a) Because no good professional is ever shies away from demonstrating they know their sh*t. It’s underlining the positives.
b) Because it wraps in the piecemeal, anecdotal and pre-work that happens already. Impromptu group to see if people get a message – that’s testing Effectiveness! Gauging response to the idea of Slack – that’s testing Effectiveness!
c) Because it’s not absolute – not black and white. There’s scale, with an acceptable range of success No-one pretends a condom is 100% effective – but lots are happy to use them!
Now, I DO want to set a very high bar. I want to prove your comms make your organisation more successful – but I also see the need for accessible entry points.
How can you test your effectiveness today internalcomms?
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