Wednesday, 20 May 2020

Bench Marks

Making an external comparisons between your engagement data organisations is a waste of effort.



Let me make three - brief - arguments against. In each case, let's think about an engagement survey.

1) When you recieve the results of your own survey, you'll - immediately - start to contextualise results. What happened that means one score is high, another one low, why another has increased. When you look at others' data, you have none of that context.

2) If you are re-running a survey, for each score there are three scenarious: gone up, gone down, stayed the same. Add in a comparison and now there are nine scenarios: gone up internally and externally, gone up internally/stayed same externally etc
Whatever we might think, humans are just not that good at handling numbers. Add in too many variables and we lose sight of the bigger picture.

3) Look at global engagemnt surveys and what % of people they say are engaged. They all give different numbers. The only reliable benchmark is your own.

I love and truly believe in engagement surveys. They can help define what makes your organisation better, more productive, safer etc. But looking externally is most often a distraction.

If you introduce distraction, you allow people off the hook for their results.

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