Employee Personas and Profiles

The companies we buy from know our preferences, our habits and how we like to be reached. They’ve got us in well-researched and tested boxes of different customer personas or profiles. When done well, we get more relevant interactions – and we might buy more stuff.
This happens a lot less in internal communication or engagement. But it should. I’ve worked on a number of projects recently where I’ve helped identify the different personas/profiles within a company. I’ve looked at people’s attitudes to communication, what topics are most important to them, how they like to be communicated with, their appetite for dialogue. And then I’ve created personas, based on this insight, linking it to what we know about them as people.
Of course, not all people fit neatly into one box – but we get very clear direction on which boxes they’re likely in and therefore what they need and respond to.
That’s invaluable to the plans of the strategic internal communicator, or those charged with understanding engagement. That’s a key part of getting more employee buy-in, of creating the best experience, of building engagement.
Do you know your people well enough? hashtag#internalcommunications hashtag#employeengagement