• Sam. Great opportunity for me to survey employees. Got the distribution list and a big cheese sponsor to send it. • Cool! What are you researching? • Best sandwich filling. Easy, eh? • Ok(!) … what type of question are you using? • Free text • You know you’ll be picking out every Cheese/cheese/chese, every ham & cheese/cheese & pickle • Hmm. I’ll fix the options • Got a complete list? Predicted all the options? • I’m confident. So, off I go! • Wait! Are they choosing one sandwich? You get a clear answer, but less data Or are they choosing three? Could be forcing a false choice And are they ranking them? Or applying no limit? If everyone chooses them all, you haven’t learnt anything • *groans* Anything else? • Included an “other” box, type of bread, dietary needs… A simple question, many considerations. Solution: I’ll help. If you’re surveying employees, I’ll review your survey. Free. I’ll consider all this detail. That makes sure you create the best survey, and that means optimum data. Why? I like to keep fresh, I like to see what issues people are exploring – possibly not butties - and who knows, I may be able to help you in the future. measurement employeengagement internalcommunications
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